I'm brand new to eCommerce and I'm currently testing a market using Adwords. I found a good site with a high page rank that didn't have an Adword campaign. Then I started pulling benefits directly from the landing page and putting them in the add. The headline and description line 1 have the same keyword, and the wording form description 1 and 2 come directly form the landing page. At first I was paraphrasing the wording and now I am copying the benefits word-for-word, but no matter what I do I can't get the keyword quality score above a 3 or a 4. It has the same keywords, and benefits what could I be doing wrong? Should I just move on?