In Case There Was Any Doubt: G adds "Social Media" to GA Reports

[Troy]

G will soon add a new "Value of Social Media" report to Analytics

analytics.blogspot.com/2012/03/capturing-value-of-social-media-using.html

Another example of how important they think social has become...

OR --- are they trying to prove to advertisers that "Search" is more valuable than "Social"?

[brink2012]

Ah, one of the many reasons I love Fiverr.

[Dwayne]

Google is trying to find ways to track social better for there own use. More data for Google so they can learn more about everyone and use it to generate more money for them. Why do you think they created +1?

[Justin]

Makes sense to me. Socia media is not a big piece of the pie, but it will carry weight in good time.