My ecom store is at position 4 for it's target keyword, and seems to have been so for ages now.
When I analyse it against my competitors using tools such as Keyword Blaze, logically it should really be number 1 if not at least 2 or 3. Obviously I know Google isn't a logical beast.
The only things I can think of that are potentially holding me back are my domain age and number of pages on the site. My domain is about 6 years old whereas my competition range from 9 to 12 years. And my competition generally have more pages as they sell a lot of other products that wouldn't necessarily make sense for me to have in my store. Like is the case with Amazon... they have gazillions of pages but most won't be to do with your niche (I'm not competing against Amazon.)
So in this case, my question is what can I really do in this situation? Is it just a case of more links?
I have contacted more suppliers today in order to bulk the site out further.
At my current position I'm receiving about 10 visits a day with no sales yet, whereas I predict a number 1 position could get my as much as 100 visits a day.
It's sooooo frustrating. I could really do with this store generating an income.
In hind sight this is a pretty competitive keyword but when I first researched it about a year ago it was actually considered a gold star by Keyword Blueprint. I've been actively backlinking for about 10 months now.
As I say, is it just a case of more backlinking?